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Importance of Patient Engagement and Empowerment for Pharma

Except for direct participation in clinical trials and post-approval activities such as disease education, patient involvement in the biopharmaceutical development process remains episodic and restricted. Although this is slowly changing, patient involvement at each step of a product lifecycle is not yet standard practice for most companies. WHY Engaging Patients is Key for Pharma’s Success […]

Real-world Evidence (RWE) for Regulatory and Reimbursement Decisions

We have previously discussed the potential roles of real-world data (RWD) and real-world evidence (RWE) for drug access. However, the precise roles of RWE in facilitating regulatory and reimbursement decisions remain poorly defined. Specifically, the types of studies, quality of data, and level of evidence to consider in the reimbursement decision process remain largely unclear. […]

Future Thinking for Pharmaceutical Market Research

We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps, and incorporation of behavioral science in marketing and education efforts, others are more difficult to predict. In the setting of early and pre-launch pharmaceutical market research, one […]

Behavioral Science in Pharma

To stay relevant, pharma and healthcare companies need to move beyond the pill. Instead, the focus needs to shift to the broader patient journey. This includes changes in the way companies communicate with patients. One essential means of achieving this goal is the application of behavioral science to all aspects of drug development, marketing, and […]