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Future Thinking for Pharmaceutical Market Research

We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps, and incorporation of behavioral science in marketing and education efforts, others are more difficult to predict. In the setting of early and pre-launch pharmaceutical market research, one […]

Teva Turns the Corner

After a tumultuous year of ups and downs, Teva Pharmaceuticals seems to be slowly turning the corner. The Israel based company saw a significant downturn in performance during 2017 attributed in part to shortsightedness of trends in the market, too rapid growth and leveraging, and most critically, failure to diversify its portfolio. Its focus on […]

The Ethical Data Dilemma

As a globally minded business person, if you haven’t gained exposure to the numerous new laws and regulations emphasizing the rights of people to access, understand and be familiar with their personal data in the last six months, then you must have been living on another planet outside of our solar system. I am referring […]

Demystifying a Brand Turnaround

“Turnaround, every now and then I get a little bit nervous That the best of all the years have gone by ……….” Remember this old song? Total Eclipse of the Heart, written by Jim Steinman and sung and recorded by Bonnie Tyler? Despite Bonnie’s heartfelt approach and having led a number of these in my career, […]

Behavioral Science in Pharma

To stay relevant, pharma and healthcare companies need to move beyond the pill. Instead, the focus needs to shift to the broader patient journey. This includes changes in the way companies communicate with patients. One essential means of achieving this goal is the application of behavioral science to all aspects of drug development, marketing, and […]

Pharma Going Digital – Is Digital Health the Future?

Digital Health: An Imperative Tool for Pharma The role of digital tools, such as mobile devices/apps, wearables, virtual assistants, and artificial intelligence (AI), in healthcare is quickly expanding. Pharmaceutical companies are increasingly integrating digital health into all services offered, including for treatment, follow-up, and prevention purposes. Additionally, they are shifting their focus from only providing […]

Why the FDA Loves Complex Generic Drug Products

Key Points FDA Commissioner Scott Gottlieb has initiated multiple policy actions to simplify the approval pathway for generic drug products Commissioner Gottlieb hopes these efforts will improve access to medications and lower healthcare costs The FDA has placed special focus on “complex” generic drug products, which have traditionally been difficult to “genericize” New policies are […]

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