The Complete List and Analysis of the Best Selling Drugs in 2017. All the Top Products in the Pharmaceutical and Biotechnology Industry with detailed performance and future trends In 2017, the global prescription drug market is estimated to be grown by 0.8% to reach USD 810 Billion and is further expected to grow at CAGR […]
Dear Colleagues, Stakeholders in healthcare have carried out research about the patient experience for a long time. Patient pathways are often examined in detail, and a number of good frameworks exist to help explain what that experience is like. Traditionally, though, most of that research was about the patient, not about the person with the […]
Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.
SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT A profound shift to rapid, iterative, data-driven brand management is about to take place in pharmaceuticals. It will significantly improve patient outcomes by enabling physicians and sufferers to obtain solutions that are better tailored to their needs without undermining the confidentiality of patient data that is […]