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[Pharma News] Understanding the person behind the patient: Using photo elicitation by Kevin Dolgin

Dear Colleagues, Stakeholders in healthcare have carried out research about the patient experience for a long time. Patient pathways are often examined in detail, and a number of good frameworks exist to help explain what that experience is like. Traditionally, though, most of that research was about the patient, not about the person with the […]

Pharma Brands Are Finally on Brink of Digital Transformation

SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT A profound shift to rapid, iterative, data-driven brand management is about to take place in pharmaceuticals. It will significantly improve patient outcomes by enabling physicians and sufferers to obtain solutions that are better tailored to their needs without undermining the confidentiality of patient data that is […]