We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps, and incorporation of behavioral science in marketing and education efforts, others are more difficult to predict. In the setting of early and pre-launch pharmaceutical market research, one […]
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Doctrina is an online platform that allows pharmaceutical companies to further train pharmacy employees through online education – anywhere and anytime, 24 hours/day. It also assists sales representative visits with greater and faster reach, lower costs, and accurate analytics. The platform is used daily by over 55,000 pharmacists from Slovenia, Romania, Poland, Russia and Croatia.
Next generation free speech analysis system for market research purposes. Sophisticated technique uses computational linguistic analysis to scientifically ascertain your consumers’ requirements, views and feedback.