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Importance of Patient Engagement and Empowerment for Pharma

Except for direct participation in clinical trials and post-approval activities such as disease education, patient involvement in the biopharmaceutical development process remains episodic and restricted. Although this is slowly changing, patient involvement at each step of a product lifecycle is not yet standard practice for most companies. WHY Engaging Patients is Key for Pharma’s Success […]

Real-world Evidence (RWE) for Regulatory and Reimbursement Decisions

We have previously discussed the potential roles of real-world data (RWD) and real-world evidence (RWE) for drug access. However, the precise roles of RWE in facilitating regulatory and reimbursement decisions remain poorly defined. Specifically, the types of studies, quality of data, and level of evidence to consider in the reimbursement decision process remain largely unclear. […]

Bionics and Exoskeleton Components for Patient Assistance

What is Bionics and Why Should You Care? Bionics – also known as biomechatronics – is the study of mechanical systems that function like living organisms or parts thereof. More specifically, human bionics is an applied interdisciplinary science that integrates mechanical elements or devices with biological systems such as human bones, muscles, internal organs, and […]

Artificial Intelligence in Pharma

Artificial intelligence, or AI for short, is one of the most highly anticipated digital healthcare technologies. While the concept of AI may still seem futuristic to some, the era of machine learning is already here. Uptake in pharma has been relatively slow compared to in other industries. However, this is gradually changing. AI is developing at […]

Future Thinking for Pharmaceutical Market Research

We have recently discussed several important considerations for pharma when looking into the future. While some future directions seem clear, such as the increased use of pharmacogenomics for personalized medicine, digital tools and neurotechnology apps, and incorporation of behavioral science in marketing and education efforts, others are more difficult to predict. In the setting of early and pre-launch pharmaceutical market research, one […]