Demystifying a Brand Turnaround

Demystifying a Brand Turnaround

“Turnaround, every now and then I get a little bit nervous That the best of all the years have gone by ……….” Remember this old song? Total Eclipse of the Heart, written by Jim Steinman and sung and recorded by Bonnie Tyler? Despite Bonnie’s heartfelt approach and having led a number of these in my career, […]