Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma marketing is being preyed upon by myth-makers. Leading the pack are insurgent digital innovators who contribute digital savviness without appreciating the complexities of regulatory compliance and privacy protection. […]
Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.
SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT A profound shift to rapid, iterative, data-driven brand management is about to take place in pharmaceuticals. It will significantly improve patient outcomes by enabling physicians and sufferers to obtain solutions that are better tailored to their needs without undermining the confidentiality of patient data that is […]