A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed one of these opportunities for the first time. On the face of it, this challenge didn’t sound so difficult compared to some of the other advice I have shared openly. However, […]